1. Introduction
This Cookie Policy explains how Betacare ("we," "us," or "our") uses cookies and similar technologies on the Betacare marketing website (the "Site"). It should be read together with our Privacy Policy and Terms of Service.
The Site is an early-stage marketing presence for Africa's intelligent healthcare operating system. Our use of cookies is intended to be proportionate: we rely primarily on cookies that are necessary for basic operation and may adopt additional analytics or preference cookies as the Site matures. We describe both current and anticipated categories below so you know what to expect.
2. What are cookies and similar technologies?
Cookies are small text files placed on your device when you visit a website. They are widely used to make sites work, remember preferences, and understand how visitors use pages. Similar technologies include local storage, session storage, pixels, and device identifiers used in a comparable way.
Cookies may be "session" cookies (deleted when you close your browser) or "persistent" cookies (remaining until they expire or you delete them). Cookies set by Betacare are "first-party" cookies. Cookies set by vendors we use are "third-party" cookies.
3. Why we use cookies
We use cookies and similar technologies to:
- Enable core Site functionality and security.
- Remember choices you make where preference storage is implemented.
- Understand aggregate traffic and improve content and navigation.
- Measure interest in Betacare solutions for business development.
- Protect against abusive or automated traffic where applicable.
We do not use cookies on this marketing Site to access patient clinical records or to make automated clinical decisions.
4. Categories of cookies we use
4.1 Strictly necessary cookies
These cookies are essential for the Site to function. They may support load balancing, security protections, form submission integrity, and basic session management. Because the Site cannot operate properly without them, they are used based on our legitimate interests and, where required, legal obligations. You cannot opt out of strictly necessary cookies through our Site controls, but you may block them in your browser (which may break Site functionality).
Examples of purposes (actual cookie names may vary as we deploy infrastructure):
- Maintaining security and preventing cross-site request abuse.
- Remembering that you acknowledged a banner or dialog during a session.
- Routing requests to healthy servers during hosting.
4.2 Functional and preference cookies
These cookies remember settings you choose, such as dismissing notices or preserving UI state during a visit. They improve convenience but are not strictly required. Where non-essential preference cookies are deployed, we will request consent where required under Nigerian law before setting them.
4.3 Analytics and performance cookies
Analytics cookies help us understand how visitors use the Site (for example, which pages are viewed, approximate referral sources, and general device categories). We use this information in aggregated form to improve messaging about EMR, billing, patient wallets, staff portal, and other platform capabilities.
If we enable third-party analytics on the marketing Site, those providers may set their own cookies subject to their policies. We select vendors with reasonable data protection commitments and configure retention and anonymisation where available. Non-essential analytics cookies will be used only with consent where required.
4.4 Marketing and advertising cookies
We do not currently run third-party advertising networks on this Site that profile individuals across unrelated websites. If we later use marketing cookies (for example, to measure the effectiveness of a professional campaign directed at hospital administrators), we will update this policy, describe the cookies, and obtain consent where required before activation.
5. Cookies and the Betacare platform
Facility customers and end users who log into the Betacare platform (separate from the public marketing Site) may receive authentication session cookies and security tokens necessary to operate role-based access, staff workflows, and patient-facing features enabled by the customer. That processing is governed by the customer agreement and applicable privacy notices, not solely by this marketing Cookie Policy.
6. Legal bases (Nigeria)
Under the Nigeria Data Protection Act, 2023 and related guidance, we rely on:
- Legitimate interests for strictly necessary cookies that secure and deliver the Site, balanced against your rights.
- Consent for non-essential analytics, preference, or marketing cookies where consent is required.
- Contract where cookies are strictly necessary to respond to a request you initiate (for example, submitting a demo form).
7. Third-party cookies and service providers
We may use service providers for hosting, content delivery, email, or analytics. Those providers may set cookies or process IP addresses and device data on our behalf. We require appropriate contractual protections for processors. We do not list every subprocessor on this public page; enterprise customers may request more detail under their agreements.
Third-party links on the Site (for example, professional networks or partner pages) may set cookies when you leave our Site. Review their policies before interacting with their services.
8. How to manage cookies
8.1 Browser controls
Most browsers allow you to refuse, delete, or block cookies. Methods vary by browser and version. Consult your browser's help documentation for instructions. Blocking all cookies may prevent parts of the Site from working.
8.2 Device settings
Mobile devices may offer settings to limit tracking or reset advertising identifiers. These settings affect apps and browsers differently.
8.3 Consent choices on the Site
If we deploy a cookie consent banner or preference centre, you can use it to accept or reject non-essential categories. Your choices may be stored in a preference cookie so we can honour them on return visits.
8.4 Do Not Track
Some browsers transmit "Do Not Track" signals. There is no uniform industry standard for responding to such signals. We treat applicable consent requirements under Nigerian law as the primary mechanism for non-essential cookies.
9. Retention
Cookie lifetimes vary. Session cookies expire when you close your browser. Persistent cookies remain until their expiration date or until you delete them. We configure analytics and preference cookies with retention periods aligned to their purpose, typically from session length up to twelve (12) months unless a shorter period is technically feasible.
10. Updates to this Cookie Policy
We may update this Cookie Policy when we change Site technologies, add vendors, or update legal requirements. We will revise the effective date at the top of the page. Material changes may be communicated through a notice on the Site or other appropriate channel.
11. Contact
Questions about cookies or similar technologies on the Site may be sent to:
Email: support@betacare.com.ng
Phone: +2348138313912
Address: Flt 5, Plt 484 Gwa Ext Layout, By Road Safety, Gwagwalada, Abuja, Nigeria
You may also use our Contact Us form on this website.